A topic that is hugely important for any marketer is that of targeting – making sure your budget gets spent on the people most likely to buy from you. Yet most marketers I speak to at events are ...

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Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, ...

There are some features in AdWords you just can’t live without when managing a PPC account — and the “Dimensions” tab is one of them. In fact, I polled my team the other day, and they unanimously ...