A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

4DX is a product of the current blockbuster era, a service that turns movies into theme park rides. Expanding across more than 60 countries, 4DX theaters offer chairs that sway and vibrate along with ...

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...

With summer in full swing, people are hitting their local theaters to beat the heat and catch the latest blockbusters. But what if you could enhance your trip to the movies to make it feel more like ...

Aaaaah! Cinema exhibitors are introducing one of those tricksy alterations to the viewing experience that indicates they’re panicked about some other medium. This time the gimmick is a South Korean ...