Small shops in Haddonfield saw a lot of business Black Friday and expect to see even more foot traffic on Small Business Saturday.

Sandwiched between Black Friday and Cyber Monday is the ever-important Small Business Saturday, a campaign American Express launched in 2010 to encourage consumers to shop at local businesses in their community. When is it? Has it been successful? Here's what to know about the relatively new consumer holiday.

Shopping season is in full swing, and small businesses are gearing up for their biggest day of the year: Small Business Saturday.

With “Black Friday” upon us, stores are packed across the country as shoppers look for the best deals on gifts for their loved ones. The post-Thanksgiving weekend of retail exploration and

Holiday shopping is in full gear and local vendors across Sacramento are getting ready to welcome patrons this weekend by offering good deals and unique shopping experiences.

Following Black Friday, Small Business Saturday will offer shoppers a chance to shop small. According to the Small Business Administration, Small Business Saturday is a way for shoppers to invest in their community.

"As we’ve seen several beloved local businesses recently close their doors, it’s more important than ever to come together to support independent businesses," Diana McMahon with local group InUnison said.