I think that is the message of Apple's latest holiday commercial, "Heartstrings," naturally, which focuses specifically on the Apple AirPods Pro 2's latest auditory capabilities.

Apple rolled out Apple AirPods Pro 2 with a hearing aid feature, saying, “People with hearing loss wait an average of 10 years before getting their hearing tested and fitted for hearing aids. Leaving millions unaware they’re living with hearing loss and without the assistance they need."

To my knowledge, Heartstrings is the first holiday spot from Apple to prominently feature disability and accessibility.