Building on its reputation as a premium ocean cruise line, Celebrity Cruises announced a new offering, Celebrity River Cruises, a luxury river cruise line. The line has already ordered ten new ships to compete in the highly profitable river cruise market.

Celebrity Cruises’ planned entry into the river market will attract the brand a swathe of new customers and rock the boats of the sector’s established operators, agents have told TTG

Travel advisors say Europe's rivers are ready for a new player with the reach of Royal Caribbean Group, Celebrity's parent company.

Celebrity Cruises is looking to replicate its luxury ocean cruise experience for passengers on the world’s top rivers.

Expect luxury river cruises in Europe with immersive itineraries, Edge Series design, locally inspired cuisine, and high-end hospitality.

Celebrity Cruises is launching a new river cruise brand, Celebrity River Cruises, with 10 ships to sail Europe's iconic rivers, offering premium travel experiences.

Celebrity Cruises (part of the Royal Caribbean Group), a brand known for its high-end ocean voyages, is now planning to set sail on Europe’s rivers.

Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.