When he established Tahoe Jewelry in 1985, John Medeiros had the vision to produce high-quality jewelry at an affordable price. He sketches and conceptualizes ideas at night with assistance from skilled artisans who have been trained since childhood on how they work best - including engraving precious metal details using techniques passed down through generations as well as customizing designs for each wearer's personal taste or occasion! Today there isn't another line produced completely emblematic of its designer like The Collection: one-dimensional shoulder pendants; and heart-shaped earrings handcrafted out of gemstones.